FEATURED COLLECTION

View all

YOUR EVERYDAY LASH UPGRADE

Our signature lash system is designed to create a soft, lifted look, no salon visit needed. Our clusters blend seamlessly with your natural lashes and is made from ultra soft synthetic fibers for a lightweight, comfortable feel that lasts all day. Waterproof and easy to apply, these lashes help you achieve effortless beauty in just a few minutes.

SHOP NOW

SLIDE TO REVEAL THE MAGIC.

BEFORE AFTER

THE SECRET'S IN THE DETAIL

Each cluster is carefully designed to mimic the natural pattern of real lashes. The lightweight band sits close to the lash line for a barely there feel, allowing for a customizable, natural looking finish.

LEARN MORE

FRAME YOUR SMILE

Our lip liner shapes, defines, and enhances your pout in seconds. The smooth, velvety formula glides on effortlessly, blends beautifully with your favorite lip color, and keeps it in place for a flawless, polished look that lasts all day.

MEET 4PLAY

THE LIP LINER THAT DOES IT ALL FOR YOU

4 Play combines four essential lip liner shades into one smart, twist and click pen that you can take everywhere you go. Why pick just one when you can have all four? Your lips, your rules. Ready to play?

GET YOURS

CHERRY BABE TESTIMONIALS

You don’t need to take our word for it, the Cherry Babes have spoken. From perfect pigment to all day wear, they’re telling it like it is and no, they’re not gatekeeping!

IG: @alicia_flores28

ALICIA

“It’s so soft and applies so easily, I love how easy it was to blend on my lips! the colors are beautiful cannot wait to try the rest!!”
★★★★★

IG: @therealjanedoughh1

ELENA

"I love it!! the click pen liner is so cute, reminds me of those pens from back then and I love how you can have different colors in one pen!"
★★★★★